![]() “AI enables us to look at major problems like resources and solve them in creative and different ways.” These factors make M&E a valuable bellwether. ![]() ![]() “We’ll see many things before almost anyone else,” Crownshaw says. This sprawling sector is also the largest in the world ($2.5 trillion) and in the U.S. A preview of coming attractions for every industryĪs an “industry of industries,” media and entertainment is “an encapsulation of all other verticals,” says Simon Crownshaw, a former Disney executive who now heads worldwide M&E strategy at Microsoft. “There is no part of the ecosystem that AI doesn’t touch or benefit in some way,” says Andy Beach, CTO for Media and Entertainment at Microsoft. Many are putting it at the heart of their business strategy Disney, global advertising and marketing giant WPP and scores of other M&E companies see AI as huge game-changer. Smart technology is already reshaping content production, personalization, talent casting and other key support functions. Faced with tectonic changes in consumer consumption and epic competition from new and traditional rivals, media and entertainment (M&E) companies are eagerly casting AI/ML in key roles they expect will soon lead to business stardom.Īdvances in AI programs, high-performance cloud infrastructure, and accelerated services are helping industry firms power data-driven transformation on screen and off. ![]()
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